Where It All Started

It all started back in 1981 when Don Dunford had a vision — to build a Ford dealership where customers were treated like family, not transactions. With a small team and a big dream, that vision came to life right here in Devine, Texas.

Family has always been at the heart of our story. Don Dunford believed that success came from hard work, honesty, and taking care of people — values that continue to guide us today. Over the years, his grandson Zach Morris has carried on that same mission, making sure Chaparral Ford stays true to its roots.

What began as a small-town dealership has grown into a large dealership with two locations, proudly serving the South Texas region. We’ve celebrated countless milestones — from selling our first F-150 to helping generations of families find the perfect Ford. Through every change, our foundation remains the same: faith, family, and Ford.

Devine and Lytle aren’t just where we do business — they’re home. We grew up here, we work here, and we give back here. Whether it’s supporting local schools, parades, or community fundraisers, Chaparral Ford is proud to be part of what makes South Texas special.

When you visit Chaparral Ford, you’re not just buying a vehicle — you’re joining a family. We promise transparency, fairness, and a handshake you can trust. Whether it’s sales, service, or support, we’ll always go the extra mile to make sure you leave with confidence and a smile.

As we look toward the future, we remain committed to Don’s values — continuing to grow, innovate, and serve our community with the same passion that started it all. Because at Chaparral Ford, “The Deal is Worth the Drive” isn’t just a saying — it’s who we are.

Visit us today at Chaparral Ford in Devine or Lytle or call (830) 665-4461 to experience the difference.From our family to yours — welcome to Chaparral Ford, South Texas Ford HQ.